So does branding really work?
Well, the town of Bridgton, ME, about 40 miles from the city of Portland, came up with the warm and fuzzy tagline “Love Always, Bridgton,” after working with PR firm Black Fly Media. The town of roughly 5,000 has an aging population, about half of them 45 or older, and about one-third of all homes are seasonal or second homes. Town leaders wanted to attract more year-round young families to keep the town vital.
A series of in-depth interviews with residents, business people, and town officials revealed that the town’s most cherished assets were its lakes, streams, and ski area, Shawnee Peak, and its affordability relative to Portland, says Black Fly Media’s Nelson.
“The most predominant thing that kept coming up is that people loved the town, for different reasons,” Nelson says.
Read the whole article here: https://www.realtor.com/news/trends/suburbs-try-branding-campaigns-woo-millennial-home-buyers/